Culture Archives - Wordbird https://wordbird.london/category/culture/ Healthcare Communications Agency London Mon, 08 Apr 2024 15:26:34 +0000 en-US hourly 1 https://wordbird.london/wp-content/uploads/2019/06/Fav.png Culture Archives - Wordbird https://wordbird.london/category/culture/ 32 32 Love at first write https://wordbird.london/love-at-first-write/ Mon, 06 Feb 2023 22:18:19 +0000 https://wordbird.london/?p=935 Agency Founder, Sarah Sowerby, started as a healthcare copywriter on Valentine’s Day, 1990. It was love at first write. Words are the tools with which we tell our health brand stories. Yet in healthcare agencies, words are often the poor relations of strategy and art direction. Copywriters are usually kept in back rooms and wheeled […]

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]]> The Fledgling https://wordbird.london/the-fledgling/ Wed, 11 May 2022 18:02:14 +0000 https://wordbird.london/?p=855 A bird’s eye view is always the clearest. Agency life from the perspective of the newest member of the Wordbird flock.

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]]> Building on a strong foundation https://wordbird.london/building-on-a-strong-foundation/ Tue, 30 Jun 2020 12:05:54 +0000 https://wordbird.london/?p=776 Back in February I sat my IPA foundation exam to gain a qualification which has helped me to better understand the advertising industry. I am pleased to say I passed with credit and learnt not only about my area of specialism (creative services), but the wider world of advertising from data and digital, to demand […]

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]]> Early bird years https://wordbird.london/early-bird-years/ Thu, 03 Oct 2019 10:35:37 +0000 https://wordbird.london/?p=434 The transition from University to working in a creative agency has been a steep learning curve. It has taken me from working on ‘theoretical’ university projects to being involved in the real-life application of design work. When I first started at Wordbird in 2017, I was dropped straight into a live project. Although this initially […]

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]]> The fresh faces in advertising https://wordbird.london/the-fresh-faces-in-advertising/ Tue, 16 Jul 2019 08:21:50 +0000 https://wordbird.london/?p=188 Never has learning been so easy. Or fun. Spending hours watching TV ads on YouTube — ranging from crème de la crème to cringe de la cringe — is not only justified but actively encouraged.

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]]> Touching base with office jargon https://wordbird.london/touching-base-with-office-jargon/ Tue, 16 Jul 2019 07:56:03 +0000 https://wordbird.london/?p=173 Office jargon appears everywhere. Whether its ‘blue-sky thinking’, ‘pinging emails’ or ‘drilling down’ it’s hard to avoid. You only have to watch an episode of The Apprentice, where it seems some form of business jargon is used every few seconds, to see how prevalent it’s become. But before we climb onto our high horse, there […]

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]]> Things to ask your healthcare copywriter https://wordbird.london/things-to-ask-your-healthcare-copywriter/ Tue, 16 Jul 2019 07:54:15 +0000 https://wordbird.london/?p=171 It sounds simple, doesn’t it? Writing for healthcare can’t be that different to writing for other things. And it isn’t. The best healthcare copywriters have a natural talent for putting themselves in their audiences’ shoes and adapting the tone of voice that they write in. This natural talent can be nurtured and developed through practise […]

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]]> Bird’s eye view https://wordbird.london/birds-eye-view/ Tue, 16 Jul 2019 07:53:00 +0000 https://wordbird.london/?p=169 Throughout my years working in healthcare communications, I have written a lot of blogs in my head. I have thought a lot about setting a blog up on our website. But we all know that actions speak louder than thoughts, so at last some action. One of my passions is that healthcare copywriters should be trained. […]

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