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Here’s what we could do for you
whether your needs are global, EU, EMEA, MENA, APAC, UK or another acronym for a geographical region!
There are lots of ways we make it marvellously easy for audiences to say 'I get it'.
Here are the main ways we bring science alive through creativity:
- Brand communication strategy to deliver brand commercial objectives
- Market shaping campaigns
- Brand launch or revitalisation – our core strength is brand identity and core campaign development, including brand guides
- Multichannel tactics to deliver the strategy, including emotive, evidence-based selling stories
- Materials that patients understand and act upon
- Engaging events and exhibitions
Our Offer
Insights
- Landscaping
- Competitor and customer understanding and war gaming
- Data mines
- ‘Story’ boards or advisory boards
- Market research and commissioning of MR or surveys
- Synthesis and recommendations
- Registered with BHBIA
Strategy
- Brand planning workshops
- Communications strategy to deliver commercial objectives
- Strategic partner to clients in their brand planning process
- Channel planning
- Comms planning
Creative
- Visual identity
- Packaging
- Logos
- Hero brand concepts and content
- Film and animation
- Brand guidelines
- Congresses and delegate engagement
- Bringing payor comms alive to maximise impact
Content
- OCE / Veeva content partners
- Market shaping
- MOA and explainer videos
- Ethnography
- Evidence-based sales stories
- Channel neutral modular content for customer journeys
- Website content
- Social media plans and posts
- Patient engagement
- Sales force engagement
- Payor engagement tools
Quality standards and active participation
We uphold the professional standards of our industry and make an active contribution, giving back to the organisations we belong to.
The IPA Healthcare Group champions the best of healthcare creativity and raises its visibility inside and outside the sector.
IPA training and qualifications are the benchmark for professionals in UK advertising.
IPA Healthcare agencies embody best practice in our industry, as defined by the wealth of IPA best practice guides.
Like all IPA members, IPA Healthcare agencies must meet stringent financial and legal criteria.
IPA Healthcare agencies have unlimited use of the IPA insight team that ensures members remain at the forefront of healthcare communications developments.
PM Society member
We participate in the Patient Engagement Group and Simon Walker, our Business Development Lead, is on the main committee. In the last year Andrew Nicholson was a judge at the PM Digital Awards.
