Wordbird is a creative, healthcare communications agency with compelling copy at its heart. It’s all about words working with design so that brands are built, sales strengthened and that most importantly – real people feel better.
We create ‘on strategy’ multichannel brand campaigns for Rx, OTC and consumer medicines and our purpose is to make it marvellously easy for everyone to say 'I get it'.
Ophthalmologists rely on antibiotics and use them heavily after cataract surgery (one of the most common surgical procedures with ~4.5 million performed per year in Europe). But this usage may contribute to antibiotic resistance. Our challenge was to raise awareness of the threat and educate on antibiotic stewardship with simple steps that would inspire action.
The centrepiece of the campaign is an animation using the ‘Theory of evolution’ visual to tell the story of antibiotic resistance. The animation finishes with a rallying cry – ‘Join the revolution’. It has been a huge success – with over 70,000 views.
In early March 2020 a pandemic was declared. Global information for dentists was just emerging. Unilever wanted to support dental professionals, especially countries that had not issued professional guidance. There was a need for speed.
We reviewed the available publications and collated easy-to-read, evidence-based guides. Brief to delivery took just 60 hours, including approval. We produced bite-sized social media assets for local markets to use to promote the content. This initiative was localised and well received worldwide. The initial activity was quickly followed-up with evidence-based clinic restart assets.
To provide scientifically accurate glaucoma information for patients in an interactive and positive way.
A double award-winning programme. Developed with ophthalmologists, patients and City University we produced a patient app, leaflets, a waiting room animation and an ophthalmologist explainer app. All of which have been localised globally.
Please talk to us about your patient engagement programmes.
To relaunch Diprobase as a dry skin solution for UK consumers.
Based on the insight that ‘women with dry skin can’t wear the clothes they want to’, we developed this out of home Boots/Superdrug campaign, which was extremely successful at driving sales.
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