We are a full service creative healthcare agency helping clients to devise and execute brilliant, insight-driven ideas.
We take clinical data and transform it into strategic, emotive creative content with multichannel engagement.
You can rely on our expertise in brand development and storytelling to help you communicate with your audience in a way that is clear and meaningful, always.
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Cushing’s disease severely impacts patients’ lives. As part of Cushing’s Awareness Day 2022 HRA Pharma Rare Diseases wanted to create an activity to support Cushing’s patients with the challenges they face, as well as encouraging connection amongst the Cushing’s disease community.
Exercise is extremely important for people living with Cushing’s but there is little information targeted to people with Cushing’s disease to enable them to exercise safely.
The Cushing’s Care Plan was designed to enable those living with Cushing’s to be able to take part in several simple and effective exercises to support with their rehabilitation, symptom relief and general health and wellness.
The Plan offered a top-to-toe workout with short-animated gifs clearly demonstrating the exercises. Working collaboratively with a physiotherapist ensured the exercises focussed on the essential muscle groups and movements that are particularly beneficial to people with Cushing’s. The aim was to encourage people to post about doing the exercises, to encourage connection amongst the community and drive awareness for Cushing’s disease.
HRA Pharma Rare Diseases awareness campaign for Rare Disease Day 2021
It can take years, or even decades, for rare diseases to be diagnosed. This can be a very uncertain and lonely time for patients. HRA Pharma Rare Diseases recognise this and wanted to mark Rare Disease Day in a way that would bring the rare disease community together.
The Rare care hands campaign was a way to unite people in a time when human interactions are limited. The heart-shaped hands symbolise unity and care and represent the passion and devotion HRA Pharma Rare Diseases have for caring for people with rare diseases. Inspiration was taken from the hands of the Rare Disease Day logo. The cut-out design meant the campaign was easy to take part in. Patients, HCPs, members of rare disease organisations and HRA colleagues all displayed hands in their homes, workplaces and shared them on social media. The video showcases the reach of the campaign worldwide and helps spread the positive message of unity and care, cementing HRA Pharma Rare Diseases commitment to rare diseases.
Santen educational/awareness campaign
Ophthalmologists rely on antibiotics and use them heavily after cataract surgery (one of the most common surgical procedures with ~4.5 million performed per year in Europe). But this usage may contribute to antibiotic resistance. Our challenge was to raise awareness of the threat and educate on antibiotic stewardship with simple steps that would inspire action.
The centrepiece of the campaign is an animation using the ‘Theory of evolution’ visual to tell the story of antibiotic resistance. The animation finishes with a rallying cry – ‘Join the revolution’. It has been a huge success – with over 70,000 views.
A global campaign for a global crisis
In early March 2020 a pandemic was declared. Global information for dentists was just emerging. Unilever wanted to support dental professionals, especially countries that had not issued professional guidance. There was a need for speed.
We reviewed the available publications and collated easy-to-read, evidence-based guides. Brief to delivery took just 60 hours, including approval. We produced bite-sized social media assets for local markets to use to promote the content. This initiative was localised and well received worldwide. The initial activity was quickly followed-up with evidence-based clinic restart assets.
Allergan patient engagement
To provide scientifically accurate glaucoma information for patients in an interactive and positive way.
A double award-winning programme. Developed with ophthalmologists, patients and City University we produced a patient app, leaflets, a waiting room animation and an ophthalmologist explainer app. All of which have been localised globally.
Please talk to us about your patient engagement programmes.
Brand
To relaunch Diprobase as a dry skin solution for UK consumers.
Based on the insight that ‘women with dry skin can’t wear the clothes they want to’, we developed this out of home Boots/Superdrug campaign, which was extremely successful at driving sales.
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For me the most important thing is creating work that not only makes people think, but makes them feel something too. With over 20 years’ experience working across a vast portfolio of pharmaceutical brands, I relish the opportunity to develop new ideas or ways of thinking that challenge, excite and engage. I am fortunate to be part of such an incredible team who bring bundles of enthusiasm, energy and a deep understanding to everything we do.
With over 25 years of finance experience and over 16 years working in tech and healthcare, what drives me is companies with purpose. I oversee the management of sales, profitability, growth, cash, compliance – you name it. But most importantly, I’m part of a team that cares about the work and celebrates its people in equal measure. I’m also a dab hand at baking, which makes me quite popular in the office!
My career started in healthcare market research, where I found a passion for understanding what matters to customers. After more than a decade of experience, along with an MA in brand development, my passion remains. I now help our ambitious clients create brand and communication strategies that stay true to customer needs, while delivering seamless audience engagement. What excites me most is delving deep to find transformative strategic solutions to unique challenges.
I am an ideas person. Over my career, I have been privileged to help create some of the world’s most famous pharmaceutical brands. Our clients are looking for ingenious and compelling ideas, so I am very lucky that my job is to give them just that.
Over the last 33 years I have been privileged to help create or revitalise some of the very greatest pharmaceutical brands. I have worked in almost every therapeutic category, Rx, OTC, GSL and medical devices. I have created promotional and educational materials for almost every health audience imaginable, for almost every pharmaceutical company in a multitude of channels. What gets me out of bed each day is making a difference to people’s lives; telling the amazing stories of our fantastic health brands to relieve suffering or reduce health risks.
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