What brand communication challenges do you have?
Here are some we helped solve

In the last two years we have delivered over 680 projects. Unfortunately we can’t show you our prescription medicine work, but here are some consumer and patient challenges we helped to solve.

A global campaign for a global crisis

Pandemic practice in the COVID-19 era

The challenge

In early March 2020 a pandemic was declared. Global information for dentists was just emerging. Unilever wanted to support dental professionals, especially countries that had not issued professional guidance. There was a need for speed.

The solution

We reviewed the available publications and collated easy-to-read, evidence-based guides. Brief to delivery took just 60 hours, including approval. We produced bite-sized social media assets for local markets to use to promote the content. This initiative was localised and well received worldwide. The initial activity was quickly followed-up with evidence-based clinic restart assets.

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See beyond vision - Maria’s story

Shine a light on glaucoma

The challenge

Our aim was to create global sales materials that bring a fresh perspective to treatment in an established, mature market. Traditionally, glaucoma sales materials focus on clinical outcomes with little reference to the wider impact of glaucoma on patients’ lives. The SEE BEYOND VISION campaign sought to remind ophthalmologists to think beyond vision when treating glaucoma – to also protect against psychological, emotional and social effects of glaucoma.

The solution

In a sea of clinically focused digital sales aids, our client’s sales representatives had reported iPad fatigue. Especially in markets like India and Brazil with frequent sales calls. The innovative approach was to develop something different, something that would break a cycle of monotonous sales calls. We developed innovative formats to give ophthalmologists something truly memorable they can touch, feel and keep.

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Make their glaucoma treatment their best friend

Dog Bottles

The challenge

Glaucoma is the world’s leading cause of irreversible blindness. Many patients are successfully treated using eye drops. However, some find them tricky and burdensome. Surgery may be more suited to some patients. Our challenge was to inspire ophthalmologists to think about their patients as individuals when deciding upon the best treatment. Changing ingrained beliefs and behaviours, motivating them to make significant changes to their daily practice.

The solution

A patient’s glaucoma treatment should be their best friend because it has the power to preserve their vision. To show this we sought the help of dogs (the traditional representation of man’s best friend). This resulted in the quirky yet cute dog bottles. They showed the beneficial way dogs (or glaucoma drops) fit into some people’s lives. But also, the challenges and problems that can occur for others. This great analogy and light humour were the right match. Firmly sticking to the single-minded proposition led to a campaign the client was “very proud of” and resulted in them receiving “amazing feedback” from their customers.

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Pro-bono project

The See Project

The challenge

Children with a learning disability are 28x more likely to have visual problems than their peers. Yet about 4 in 10 children from special educational needs schools have no previous eye care history. If these children can’t see, they can only access a fraction of the opportunities available to them.

The solution

The See Project evaluated Public Health England’s recommended framework for the first time. Working closely with Ulster University we created campaign materials showing the key results to help ensure every special needs school is offered in-school eye care to this standard. Poor vision masks a child’s true potential, removing this barrier will help to unlock their true potential.

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Pro-bono collaboration

Feeling the pressure

The challenge

To recruit participants to a pilot public health trial to discover whether measuring eye and blood pressure in shopping centres increased detection rates. The research team wanted to make the pop-up clinic enticing and friendly with materials for people with very low health literacy.

The solution

The ‘Feeling the pressure’ campaign helped attract participants, enabled people with glaucoma and hypertension to be diagnosed and resulted in a research paper. We also developed study recruitment ads for young women in the US and would like to do more of this valuable work.

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Allergan patient engagement

Glaucoma in perspective

The challenge

To provide scientifically accurate glaucoma information for patients in an interactive and positive way.

The solution

A double award-winning programme. Developed with ophthalmologists, patients and City University we produced a patient app, leaflets, a waiting room animation and an ophthalmologist explainer app. All of which have been localised globally.

 

Please talk to us about your patient engagement programmes.

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Brand

Diprobase

The challenge

To relaunch Diprobase as a dry skin solution for UK consumers.

The solution

Based on the insight that ‘women with dry skin can’t wear the clothes they want to’, we developed this out of home Boots/Superdrug campaign, which was extremely successful at driving sales.

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Who else we do it for
Allergan
Wise Monkeys
Literary Laighs
Servier
Ulster University
Unilever
City University
Exeltis
Santen
Award-winning ideas, people and workplace
Awards
PM Society Digital
Silver 2016

Glaucoma in Perspective Patient innovation

Awards
PM Society
Bronze 2016

Glaucoma in Perspective Patient support campaign

Awards
OTC Awards 2016

ellaOne winners in 3 categories

Awards
SMART Awards 2016

ellaOne best launch 2015 and best pharmacy training

Awards
Communiqué - Finalist 2015

Specialist Consultancy of the Year

Awards
PM Society
Bronze 2017

EMLA gynaecology Secondary care advertisement

Awards
IPA Gold 2017

Awarded CPD gold accreditation

Awards
Communiqué - Finalist 2018

Sarah Sowerby, Healthcare Communications Leader

Awards
PM Society
Gold 2018

Ovestin - primary care advertisement

Awards
IPA Gold 2018

Awarded CPD gold accreditation

Awards
Campaign 2019

Best Places to Work winner

Awards
The Creative Floor Awards 2019 Winner

See Beyond Vision best sales materials