The Fledgling
A bird’s eye view is always the clearest. Agency life from the perspective of the newest member of the Wordbird flock.
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Take a ride through the world of Wordbird…
Remote working and the evolution of the workspace in creative industries
In March 2020, many companies were forced to welcome working from home as a solution to the Covid-19 pandemic. Universities were forced to cancel exams and grade degrees differently. The world of work for both students and professionals flipped.
Building on a strong foundation
Back in February I sat my IPA foundation exam to gain a qualification which has helped me to better understand the advertising industry. I am pleased to say I passed with credit and learnt not only about my area of specialism (creative services), but the wider world of advertising from data and digital, to demand […]
How Wordbird has flown into Campaign’s 50 Best Places to Work
As a specialist healthcare, creative agency, words are at the heart of everything we do. Training is in our cultural DNA and we believe that every job is a training ground for your next job. Last year alone we logged 2200 CPD hours which is a hugely impressive amount for an agency of our size. […]
Early bird years
The transition from University to working in a creative agency has been a steep learning curve. It has taken me from working on ‘theoretical’ university projects to being involved in the real-life application of design work. When I first started at Wordbird in 2017, I was dropped straight into a live project. Although this initially […]
What congresses tell us: European Glaucoma Society
In May, Nathan and I were lucky enough to venture out of London and jet off to the (EGS) biennial congress in sunny Florence. We say sunny, but in reality, it couldn’t have rained more, che bellezza!
Quick wins to improve readability
Have you ever read a boring report? Or rather, read the same text again and again, but still not taken it in? How can a boring report ever be a page turner? And how can your healthcare communications always be an utter joy to read? Here are my top tips for readability.
Happy birthday to us
Birthday parties are always fun, but ours was particularly special We celebrated on the gorgeous rooftop garden of the suitably birdily-named Coq d‘Argent at No 1 Poultry. Situated on the original site of the Royal jeweller, Mapin and Webb’s silver foundry, and looking out at the twinkling London skyline, it certainly felt like a suitable place to […]
Touching base with office jargon
Office jargon appears everywhere. Whether its ‘blue-sky thinking’, ‘pinging emails’ or ‘drilling down’ it’s hard to avoid. You only have to watch an episode of The Apprentice, where it seems some form of business jargon is used every few seconds, to see how prevalent it’s become. But before we climb onto our high horse, there […]
Things to ask your healthcare copywriter
It sounds simple, doesn’t it? Writing for healthcare can’t be that different to writing for other things. And it isn’t. The best healthcare copywriters have a natural talent for putting themselves in their audiences’ shoes and adapting the tone of voice that they write in. This natural talent can be nurtured and developed through practise […]
Bird’s eye view
Throughout my years working in healthcare communications, I have written a lot of blogs in my head. I have thought a lot about setting one up on our website. But we all know that actions speak louder than thoughts, so at last some action. One of my passions is that healthcare copywriters should be trained. There’s […]
Meaning of meaningful work
Recently I went to a business workshop at Bush House in central London as part of an executive education open day. For the previous 80 years the building was home to the BBC World Service – renown for broadcasting across the world in 30 different languages. I was there as a guest of the new […]
