In March 2020, many companies were forced to welcome working from home as a solution to the Covid-19 pandemic. Universities were forced to cancel exams and grade degrees differently. The world of work for both students and professionals flipped.
As a specialist healthcare, creative agency, words are at the heart of everything we do. Training is in our cultural DNA and we believe that every job is a training ground for your next job. Last year alone we logged 2200 CPD hours which is a hugely impressive amount for an agency of our size. […]
Before becoming a writer in training at Wordbird I was oblivious to the plethora of promotional material that is imposed on us daily. Companies often make big claims, even if they’re not precisely true. But things have to be so much stricter when it comes to healthcare. It’s common sense really, but something I had […]
“Zinc the slide deck, find this SPC on the EMC, and call the PMPCA” are but some of the weird and wonderful phrases I remember hearing in my first few weeks in the world of healthcare copywriting and communications. Starting out can be a little overwhelming New recruits learn quickly that copywriting is a world […]
At the end of an internship our trainees capture their experience. If you’re applying for an internship with us, read on. Medical report: patient is under observation for 12-week period. When told the good news about the internship, I felt a brief cardiac arrhythmia. I couldn’t help showing symptoms of uncontrollable smiling and whooping. On […]
Back in October we explored an exciting festival of ideas: New Scientist Live. ExCeL was packed, with over 120 speakers in five immersive zones, covering Humans, Engineering, Earth, Technology and Cosmos. From a Q&A with an astronaut to seeing naked mole rats, there was no shortage of wonder. Here’s what we took away: The Future of […]
In what ways do you add zest to the world around you? Have you ever thought about what happens when you leave a room? Creating and maintaining a good first and last impression is key to setting the mood. As part of the continuous personal development training at Wordbird the agency attended a half-day workshop […]
As a science graduate I’d never given much thought to the idea of brands until I came to Wordbird. Following our training on the ‘Biology of Brands’, I couldn’t wait to see how the Museum of Brands, Packaging and Advertising would help me develop my brand understanding. The museum is sorted chronologically. Big brands like Cadbury and […]
I spent the day sewing together banners at the internationally organised Protest Banner Lending Library workshop hosted by artist Aram Han Sifuentes at the Design Museum. It was incredibly fun and despite it being quite different from what we do at Wordbird, I was still able to take away some wider relevant learnings. Five thing I took home, […]
The digital age has revolutionised sectors such as retail, banking and media. Now healthcare is finally getting the attention it has longed for. And so it should. User-centred design within this sector can make the difference between life or death. London – and much of the UK – are leading the way with a huge […]
Clinical commissioning groups. You’ll know they sprung to life in 2013 and commission healthcare services, but how much do you really understand how they work in practice? CCGs are complex and constantly evolving so the textbook theory can be very different to reality. With pharma’s UK audience becoming ever more payer focused, it’s imperative to […]
A review of my favourite stands at The Royal Society 2017 Summer Science exhibition. Teams from all walks of science have translated their work into cool interactive educational spaces at this Royal Society summer event. It’s impressive and it’s free. If you go, find the scientists, get talking to them and make sure to try […]
Come summer, degree show season is always in full swing. Around the country, graduating students from art and design schools work tirelessly towards a big finale: the hotly anticipated degree show. Doors open wide to industry, and then public. It’s a taste of innovative work to come and a chance to forecast the creative industry, […]
One of our ambitious team leaders has just completed a Business Leader course at the IPA. We like the IPA because like us, they are also champions of Continuous Professional Development (CPD). The IPA is widely recognised as the world’s most influential professional body for practitioners in advertising and marketing communications. They set the benchmarks, supporting […]
At the end of November I went to the PAGB EU Exit seminar. Here’s the top 5 things I learned: EU exit is incredibly complicated for medicines – maintaining medicines supply in the UK is the goal for all. Negotiations must work for all UK trade – the deal may not be what is best for medicines, […]
At Wordbird, we work in our audiences’ shoes. Because knowing what your audience wants makes it easier to write for them. And what better way is there to find out what they want than talking to them? Talking to your audience can give unparalleled insight, as I discovered when I attended my first advisory board […]
SXSWi (South by Southwest interactive) is a massive film, interactive media and music festival that takes place in Austin every March. There are hundreds of talks about advances in tech, trend predictions and demonstrations. One of the speakers described it as ‘Nerd Cochella’… I’ve wanted to go for ages so was really grateful for the chance […]
In May, Nathan and I were lucky enough to venture out of London and jet off to the (EGS) biennial congress in sunny Florence. We say sunny, but in reality, it couldn’t have rained more, che bellezza!
Have you ever read a boring report? Or rather, read the same text again and again, but still not taken it in? How can a boring report ever be a page turner? And how can your healthcare communications always be an utter joy to read? Here are my top tips for readability.
Birthday parties are always fun, but ours was particularly special We celebrated on the gorgeous rooftop garden of the suitably birdily-named Coq d‘Argent at No 1 Poultry. Situated on the original site of the Royal jeweller, Mapin and Webb’s silver foundry, and looking out at the twinkling London skyline, it certainly felt like a suitable place to […]
Recently I went to a business workshop at Bush House in central London as part of an executive education open day. For the previous 80 years the building was home to the BBC World Service – renown for broadcasting across the world in 30 different languages. I was there as a guest of the new […]
For me the most important thing is creating work that not only makes people think, but makes them feel something too. With over 20 years’ experience working across a vast portfolio of pharmaceutical brands, I relish the opportunity to develop new ideas or ways of thinking that challenge, excite and engage. I am fortunate to be part of such an incredible team who bring bundles of enthusiasm, energy and a deep understanding to everything we do.
With over 25 years of finance experience and over 16 years working in tech and healthcare, what drives me is companies with purpose. I oversee the management of sales, profitability, growth, cash, compliance – you name it. But most importantly, I’m part of a team that cares about the work and celebrates its people in equal measure. I’m also a dab hand at baking, which makes me quite popular in the office!
My career started in healthcare market research, where I found a passion for understanding what matters to customers. After more than a decade of experience, along with an MA in brand development, my passion remains. I now help our ambitious clients create brand and communication strategies that stay true to customer needs, while delivering seamless audience engagement. What excites me most is delving deep to find transformative strategic solutions to unique challenges.
I am an ideas person. Over my career, I have been privileged to help create some of the world’s most famous pharmaceutical brands. Our clients are looking for ingenious and compelling ideas, so I am very lucky that my job is to give them just that.
Over the last 33 years I have been privileged to help create or revitalise some of the very greatest pharmaceutical brands. I have worked in almost every therapeutic category, Rx, OTC, GSL and medical devices. I have created promotional and educational materials for almost every health audience imaginable, for almost every pharmaceutical company in a multitude of channels. What gets me out of bed each day is making a difference to people’s lives; telling the amazing stories of our fantastic health brands to relieve suffering or reduce health risks.
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I love words, and get a real kick out of crafting scientific stories that make audiences stop, think and take action. Scientists often don’t think of themselves as creative. I feel it’s my purpose to challenge this perception when I hear it from colleagues, contacts and even clients. With my background as a pharmacist and marketer, and nearly 20 years of experience across medical journalism, publishing and pharmaceutical communications, I ensure our work is scientifically on-point, editorially flawless and absolutely clear, while guiding the next generation of copywriters to hone their skills.
