We transform strategy, ideas, and complex clinical data into content that everybody can understand
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Across all channels, platforms and media
POM, P, OTC, consumer and medical devices
Healthcare professional, patient and consumer campaigns
Wordbird

Great ideas come from an inspiring strategy. Strategy is an old military term. In that context strategy is a matter of life and death. It can be the same in our communications. Defining and implementing a successful, multichannel brand communications strategy can make a real difference to people’s lives. For us, there’s nothing more rewarding than working on a project that helps people feel better.

But when agencies struggle to translate a wonderful strategy into great creative, nobody feels good. Our job is to make our clients look good and feel good, so we have pioneered our own technique for ensuring that we only present creative work that is strategically ‘on point’.

We believe that things must ‘look right’; that communication should be visually attractive and easy-to-read. Readability comes from the right language and a variety of sentence lengths. Including some short ones. Avoiding jargon. Keeping it simple. And having a good story to tell. Far too many healthcare communications are baffling. Eleven years since Elspeth Murray first posted her poem, it still explains what we are trying to avoid (and achieve) with perfect poignancy.

And of course, it goes without saying that beautifully crafted scientific copy and elegant design should always be best friends

Sprint packages

Our two week sprints are ideal for busy people, who need fast results, on a fixed budget

Strategy sprint package

strategy
Strategy sprint package
  • Synthesis of your own market intelligence to develop or refine insight
  • Team workshop to develop a communications strategy to deliver your commercial strategy
  • Output: Strategy roadmap to inspire and guide internal stakeholders

Key message sprint package

strategy
Key message sprint package
  • Ideal for launches, new indications and refreshes
  • Analysis of your data, search for new data and develop claims
  • Align claims with your communication strategy to create a sales story and key messages
  • Pre-approval reviewer meeting to check proposal
  • Output: core story and key messages to get approved and rolled out

Visual identity sprint package

strategy
Visual identity sprint package
  • Design audit
  • Logo, design and colour palette development
  • Output: skinny brand book and master logo files