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Our Founder, Sarah Sowerby, has written a guide for anyone who wants to change lives through healthcare communications…
Interested? Click here for more
Read our book
People can't get the most from health innovations if they don't understand them. Healthcare professionals might not make the best evidence-based decisions. Patients might suffer unnecessarily, not use the right health services, or make a mistake with their medicines.
Key themes in Sarah's book are:
Making it marvellously easy for others to say ‘I get it’ is a demanding task for content creators – and it’s OK to ask for help.
Humans are wired to encode information as narratives – we can tap into this primal instinct by translating the evidence through storytelling.
The best ideas take time.
The subconscious mind can be a powerful source of inspiration, and we must look to the outside world for that emotive hook.
It helps to visualise your words wherever possible.
The jargon and acronyms so beloved by our industry only get in the way of your messages.
The most experienced and successful people in our industry know that less is always more.
Arrange an initial call with Wordbird to discuss ways to ease your audiences’ cognitive load and make it Marvellously easy to say ‘I get it’
For me the most important thing is creating work that not only makes people think, but makes them feel something too. With over 20 years’ experience working across a vast portfolio of pharmaceutical brands, I relish the opportunity to develop new ideas or ways of thinking that challenge, excite and engage. I am fortunate to be part of such an incredible team who bring bundles of enthusiasm, energy and a deep understanding to everything we do.
With over 25 years of finance experience and over 16 years working in tech and healthcare, what drives me is companies with purpose. I oversee the management of sales, profitability, growth, cash, compliance – you name it. But most importantly, I’m part of a team that cares about the work and celebrates its people in equal measure. I’m also a dab hand at baking, which makes me quite popular in the office!
My career started in healthcare market research, where I found a passion for understanding what matters to customers. After more than a decade of experience, along with an MA in brand development, my passion remains. I now help our ambitious clients create brand and communication strategies that stay true to customer needs, while delivering seamless audience engagement. What excites me most is delving deep to find transformative strategic solutions to unique challenges.
I am an ideas person. Over my career, I have been privileged to help create some of the world’s most famous pharmaceutical brands. Our clients are looking for ingenious and compelling ideas, so I am very lucky that my job is to give them just that.
Over the last 33 years I have been privileged to help create or revitalise some of the very greatest pharmaceutical brands. I have worked in almost every therapeutic category, Rx, OTC, GSL and medical devices. I have created promotional and educational materials for almost every health audience imaginable, for almost every pharmaceutical company in a multitude of channels. What gets me out of bed each day is making a difference to people’s lives; telling the amazing stories of our fantastic health brands to relieve suffering or reduce health risks.
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I love words, and get a real kick out of crafting scientific stories that make audiences stop, think and take action. Scientists often don’t think of themselves as creative. I feel it’s my purpose to challenge this perception when I hear it from colleagues, contacts and even clients. With my background as a pharmacist and marketer, and nearly 20 years of experience across medical journalism, publishing and pharmaceutical communications, I ensure our work is scientifically on-point, editorially flawless and absolutely clear, while guiding the next generation of copywriters to hone their skills.