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Our Founder, Sarah Sowerby, has written a guide for anyone who wants to change lives through healthcare communications…
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Our purpose is to make it marvellously easy for everyone to say
At Wordbird we imagine a world where healthcare communications bring science to life, simply, in a way that everyone can understand. In this world, HCPs and patients have complete clarity.
This means people get the most from every medical advance, so that outcomes are optimised for individual and health systems, and the world becomes a place with more ease and less dis-ease.
At Wordbird, we use the speed and ‘brain power’ of AI to get the best for our clients and their audiences. We are a medical communications agency where our people lead the way, shaping strategy, checking content and designing engagement journeys that get your customers up the Trust Timeline – fast.
Start with the right story
We help you find the shape of your brand. What it stands for, how it speaks and where it's going. From positioning to planning, we get the foundations right.
We’re an award-winning agency that knows the value of creativity to maximise engagement and speed up the Trust Timeline with your customers.
Clarity for the clinical mind
When HCPs ‘gift’ us their attention, we care deeply about making the most of every opportunity.
We create scientific content that people can process. That means connecting in ways that work with their neurobiology, so the information we share moves from short-term awareness to long-term memory, ready to be recalled and acted upon.
We are a Code Clarity Partner so our ABPI and EFPIA training is always up to date.
We use AI to move swifty and effectively. Our experienced team direct, question, check and shepherd communications through all the stages where ‘other humans’ are involved, especially compliance, which we know is one of the biggest challenges for our clients.
Make the moments matter
We shape real-world experiences that bring the message to life – on stage, in surgeries, across congress booths. Ask us about:
Our Founder, Sarah is also Co-Founder of Women in Pharma, a thriving community of thousands of agency and industry people. Wordbird supports with Women in Pharma events, webinars and content. Hundreds of men and women attend our events each year where we take them on a fun and transformative journey.
We speak fluent patient, carer and parent
For me the most important thing is creating work that not only makes people think, but makes them feel something too. With over 20 years’ experience working across a vast portfolio of pharmaceutical brands, I relish the opportunity to develop new ideas or ways of thinking that challenge, excite and engage. I am fortunate to be part of such an incredible team who bring bundles of enthusiasm, energy and a deep understanding to everything we do.
With over 25 years of finance experience and over 16 years working in tech and healthcare, what drives me is companies with purpose. I oversee the management of sales, profitability, growth, cash, compliance – you name it. But most importantly, I’m part of a team that cares about the work and celebrates its people in equal measure. I’m also a dab hand at baking, which makes me quite popular in the office!
My career started in healthcare market research, where I found a passion for understanding what matters to customers. After more than a decade of experience, along with an MA in brand development, my passion remains. I now help our ambitious clients create brand and communication strategies that stay true to customer needs, while delivering seamless audience engagement. What excites me most is delving deep to find transformative strategic solutions to unique challenges.
I am an ideas person. Over my career, I have been privileged to help create some of the world’s most famous pharmaceutical brands. Our clients are looking for ingenious and compelling ideas, so I am very lucky that my job is to give them just that.
Over the last 33 years I have been privileged to help create or revitalise some of the very greatest pharmaceutical brands. I have worked in almost every therapeutic category, Rx, OTC, GSL and medical devices. I have created promotional and educational materials for almost every health audience imaginable, for almost every pharmaceutical company in a multitude of channels. What gets me out of bed each day is making a difference to people’s lives; telling the amazing stories of our fantastic health brands to relieve suffering or reduce health risks.
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I love words, and get a real kick out of crafting scientific stories that make audiences stop, think and take action. Scientists often don’t think of themselves as creative. I feel it’s my purpose to challenge this perception when I hear it from colleagues, contacts and even clients. With my background as a pharmacist and marketer, and nearly 20 years of experience across medical journalism, publishing and pharmaceutical communications, I ensure our work is scientifically on-point, editorially flawless and absolutely clear, while guiding the next generation of copywriters to hone their skills.