The challenge

Cushing’s disease severely impacts patients’ lives. As part of Cushing’s Awareness Day 2022 HRA Pharma Rare Diseases wanted to create an activity to support Cushing’s patients with the challenges they face, as well as encouraging connection amongst the Cushing’s disease community.

The solution

Exercise is extremely important for people living with Cushing’s but there is little information targeted to people with Cushing’s disease to enable them to exercise safely.

The Cushing’s Care Plan was designed to enable those living with Cushing’s to be able to take part in several simple and effective exercises to support with their rehabilitation, symptom relief and general health and wellness.

The Plan offered a top-to-toe workout with short-animated gifs clearly demonstrating the exercises. Working collaboratively with a physiotherapist ensured the exercises focussed on the essential muscle groups and movements that are particularly beneficial to people with Cushing’s. The aim was to encourage people to post about doing the exercises, to encourage connection amongst the community and drive awareness for Cushing’s disease.

The challenge

It can take years, or even decades, for rare diseases to be diagnosed. This can be a very uncertain and lonely time for patients. HRA Pharma Rare Diseases recognise this and wanted to mark Rare Disease Day in a way that would bring the rare disease community together.

The solution

The Rare care hands campaign was a way to unite people in a time when human interactions are limited. The heart-shaped hands symbolise unity and care and represent the passion and devotion HRA Pharma Rare Diseases have for caring for people with rare diseases. Inspiration was taken from the hands of the Rare Disease Day logo. The cut-out design meant the campaign was easy to take part in. Patients, HCPs, members of rare disease organisations and HRA colleagues all displayed hands in their homes, workplaces and shared them on social media. The video showcases the reach of the campaign worldwide and helps spread the positive message of unity and care, cementing HRA Pharma Rare Diseases commitment to rare diseases.

Let’s discuss what we can do for you

The challenge

Ophthalmologists rely on antibiotics and use them heavily after cataract surgery (one of the most common surgical procedures with ~4.5 million performed per year in Europe). But this usage may contribute to antibiotic resistance. Our challenge was to raise awareness of the threat and educate on antibiotic stewardship with simple steps that would inspire action.

The solution

The centrepiece of the campaign is an animation using the ‘Theory of evolution’ visual to tell the story of antibiotic resistance. The animation finishes with a rallying cry – ‘Join the revolution’. It has been a huge success – with over 70,000 views.

The challenge

In early March 2020 a pandemic was declared. Global information for dentists was just emerging. Unilever wanted to support dental professionals, especially countries that had not issued professional guidance. There was a need for speed.

The solution

We reviewed the available publications and collated easy-to-read, evidence-based guides. Brief to delivery took just 60 hours, including approval. We produced bite-sized social media assets for local markets to use to promote the content. This initiative was localised and well received worldwide. The initial activity was quickly followed-up with evidence-based clinic restart assets.

The challenge

Our aim was to create global sales materials that bring a fresh perspective to treatment in an established, mature market. Traditionally, glaucoma sales materials focus on clinical outcomes with little reference to the wider impact of glaucoma on patients’ lives. The SEE BEYOND VISION campaign sought to remind ophthalmologists to think beyond vision when treating glaucoma – to also protect against psychological, emotional and social effects of glaucoma.

The solution

In a sea of clinically focused digital sales aids, our client’s sales representatives had reported iPad fatigue. Especially in markets like India and Brazil with frequent sales calls. The innovative approach was to develop something different, something that would break a cycle of monotonous sales calls. We developed innovative formats to give ophthalmologists something truly memorable they can touch, feel and keep.

The challenge

Glaucoma is the world’s leading cause of irreversible blindness. Many patients are successfully treated using eye drops. However, some find them tricky and burdensome. Surgery may be more suited to some patients. Our challenge was to inspire ophthalmologists to think about their patients as individuals when deciding upon the best treatment. Changing ingrained beliefs and behaviours, motivating them to make significant changes to their daily practice.

The solution

A patient’s glaucoma treatment should be their best friend because it has the power to preserve their vision. To show this we sought the help of dogs (the traditional representation of man’s best friend). This resulted in the quirky yet cute dog bottles. They showed the beneficial way dogs (or glaucoma drops) fit into some people’s lives. But also, the challenges and problems that can occur for others. This great analogy and light humour were the right match. Firmly sticking to the single-minded proposition led to a campaign the client was “very proud of” and resulted in them receiving “amazing feedback” from their customers.

The challenge

Children with a learning disability are 28x more likely to have visual problems than their peers. Yet about 4 in 10 children from special educational needs schools have no previous eye care history. If these children can’t see, they can only access a fraction of the opportunities available to them.

The solution

The See Project evaluated Public Health England’s recommended framework for the first time. Working closely with Ulster University we created campaign materials showing the key results to help ensure every special needs school is offered in-school eye care to this standard. Poor vision masks a child’s true potential, removing this barrier will help to unlock their true potential.

The challenge

To recruit participants to a pilot public health trial to discover whether measuring eye and blood pressure in shopping centres increased detection rates. The research team wanted to make the pop-up clinic enticing and friendly with materials for people with very low health literacy.

The solution

The ‘Feeling the pressure’ campaign helped attract participants, enabled people with glaucoma and hypertension to be diagnosed and resulted in a research paper. We also developed study recruitment ads for young women in the US and would like to do more of this valuable work.

The challenge

To provide scientifically accurate glaucoma information for patients in an interactive and positive way.

The solution

A double award-winning programme. Developed with ophthalmologists, patients and City University we produced a patient app, leaflets, a waiting room animation and an ophthalmologist explainer app. All of which have been localised globally.

Please talk to us about your patient engagement programmes.

The challenge

To relaunch Diprobase as a dry skin solution for UK consumers.

The solution

Based on the insight that ‘women with dry skin can’t wear the clothes they want to’, we developed this out of home Boots/Superdrug campaign, which was extremely successful at driving sales.