Do you ever get sucked into those energy black holes? The ‘work things’ that take up huge amounts of time and energy, but are not satisfying and don’t seem to produce very much. Well, imagine this; they are even worse for healthcare professionals. So how does that affect what WE do? BLAME ‘THE SYSTEM…(Read More)

We would still be on iPhone 1, with some licence extensions! In a fast, digital world where most things are instant, transient and DONE, why is our industry so slow? I’ve been having a few ideas… AS THE WORLD HAS SPED UP PHARMA HAS GOT SLOWER When I first started in a pharma agency…(Read More)

The PM Society has invited consultation on their new report; Procurement Strategies: Ensuring optimal outcomes and the best value possible for all stakeholders. I think it’s a balanced and genuinely useful look under the bonnet of how things work – and what could be better. I especially love the focus on client:agency chemistry. So…(Read More)

Following the launch of the latest UK Code of Practice for the Pharmaceutical Industry, here’s much to be excited about. As a self-confessed Code Fanatic I’m all about code positivity. And I’m encouraging you to surround yourself with people who feel the same way. IS THE CODE FRIEND OR FOE? Sure…(Read More)

The last two years have seen a shift in how we get customers (humans) from ‘aware’ to ‘ready to buy’. Given that HCPs are humans, we have been wondering how we use this information in the promotion of life sciences brands… The 7-11-4 formula We all need new customers. How people get new…(Read More)

Do you consider yourself to be in the persuasion business? Aristotle cracked the code on what makes communication truly persuasive. If we want healthcare professionals and patients to get the most from medicines, then I think our job IS to to influence behaviour; to persuade. The persuasion triad 2,300 years ago, Aristotle laid out…(Read More)