Wordbird https://wordbird.london/ Healthcare Communications Agency London Wed, 06 Aug 2025 10:42:51 +0000 en-US hourly 1 https://wordbird.london/wp-content/uploads/2019/06/Fav.png Wordbird https://wordbird.london/ 32 32 The NHS is reinventing itself. https://wordbird.london/the-nhs-is-reinventing-itself/ Wed, 06 Aug 2025 10:42:51 +0000 https://wordbird.london/?p=1680 ARE YOU READY? The NHS has recently published its 10 Year Health Plan.  By anyone’s standards, ‘Fit for the future: 10 year health plan for England’ is a pretty bold plan. It says that The Government will reinvent the NHS through 3 radical shifts: Hospital to community Analogue to digital Sickness to prevention We really […]

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]]> Energy black holes https://wordbird.london/energy-black-holes/ Thu, 13 Mar 2025 19:18:36 +0000 https://wordbird.london/?p=1303 Do you ever get sucked into those energy black holes? The ‘work things’ that take up huge amounts of time and energy, but are not satisfying and don’t seem to produce very much. Well, imagine this; they are even worse for healthcare professionals. So how does that affect what WE do? BLAME ‘THE SYSTEM’? At […]

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]]> If pharma ran Apple https://wordbird.london/if-apple-ran-pharma/ Thu, 13 Mar 2025 19:05:30 +0000 https://wordbird.london/?p=1300 We would still be on iPhone 1, with some licence extensions! In a fast, digital world where most things are instant, transient and DONE, why is our industry so slow? I’ve been having a few ideas… AS THE WORLD HAS SPED UP PHARMA HAS GOT SLOWER When I first started in a pharma agency a […]

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]]> PM soc procurement strategies https://wordbird.london/pm-soc-procurement-strategies/ Thu, 13 Mar 2025 18:58:41 +0000 https://wordbird.london/?p=1297 The PM Society has invited consultation on their new report; Procurement Strategies: Ensuring optimal outcomes and the best value possible for all stakeholders. I think it’s a balanced and genuinely useful look under the bonnet of how things work – and what could be better. I especially love the focus on client:agency chemistry. So essential! […]

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]]> Calling all code fanatics (and non-fanatics) https://wordbird.london/calling-all-code-fanatics-and-non-fanatics/ Thu, 13 Mar 2025 18:47:44 +0000 https://wordbird.london/?p=1292 Following the launch of the latest UK Code of Practice for the Pharmaceutical Industry, here’s much to be excited about. As a self-confessed Code Fanatic I’m all about code positivity. And I’m encouraging you to surround yourself with people who feel the same way. IS THE CODE FRIEND OR FOE? Sure, the code can be […]

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]]> Bingeable Content https://wordbird.london/bingeable-content/ Fri, 07 Mar 2025 19:12:44 +0000 https://wordbird.london/?p=1265 The last two years have seen a shift in how we get customers (humans) from ‘aware’ to ‘ready to buy’. Given that HCPs are humans, we have been wondering how we use this information in the promotion of life sciences brands… The 7-11-4 formula We all need new customers. How people get new customers outside […]

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]]> Powerful Persuasion https://wordbird.london/powerful-persuasion/ Thu, 06 Mar 2025 10:34:42 +0000 https://wordbird.london/?p=1261 Do you consider yourself to be in the persuasion business? Aristotle cracked the code on what makes communication truly persuasive. If we want healthcare professionals and patients to get the most from medicines, then I think our job IS to to influence behaviour; to persuade. The persuasion triad 2,300 years ago, Aristotle laid out three […]

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]]> Love at first write https://wordbird.london/love-at-first-write/ Mon, 06 Feb 2023 22:18:19 +0000 https://wordbird.london/?p=935 Agency Founder, Sarah Sowerby, started as a healthcare copywriter on Valentine’s Day, 1990. It was love at first write. Words are the tools with which we tell our health brand stories. Yet in healthcare agencies, words are often the poor relations of strategy and art direction. Copywriters are usually kept in back rooms and wheeled […]

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]]> Readability – how to write so people take action https://wordbird.london/readability-how-to-write-so-people-take-action/ Wed, 10 Aug 2022 10:06:23 +0000 https://wordbird.london/?p=874 Do you ever read something again and again, but still not feel you have taken it in? The paragraph in that report you have read five times and still have no clue what it’s about? Let me reassure you; it’s not you. The problem lies with the writing – or more importantly the readability. I’ve […]

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]]> The weird yet wonderful world of ASMR https://wordbird.london/the-weird-yet-wonderful-world-of-asmr/ Fri, 10 Jun 2022 07:34:22 +0000 https://wordbird.london/?p=863 Recently I went to the ‘Weird sensation feels good’ exhibition at the Design Museum. The exhibition invites visitors to step out from behind their individual screens and experience the world of ASMR in a shared space. The five things I learnt are: 1. I’ve heard this term but what is ASMR exactly? In the exhibition […]

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]]> The Fledgling https://wordbird.london/the-fledgling/ Wed, 11 May 2022 18:02:14 +0000 https://wordbird.london/?p=855 A bird’s eye view is always the clearest. Agency life from the perspective of the newest member of the Wordbird flock.

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]]> Artie and his elderly neighbour, Rosemary https://wordbird.london/artie-and-his-elderly-neighbour-rosemary/ Thu, 16 Dec 2021 08:11:05 +0000 https://wordbird.london/?p=839 Imagine having nobody to decorate a tree with, wish Season’s Greetings to, or exchange a gift or hug with. 

It’s been a remarkably lonely time for the elderly. Especially Artie’s neighbour, Rosemary who doesn’t have any family close by anymore. And so he wrapped up a few tiny treasures and treats, knocked on her door, […]

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]]> Steve and The Green Project https://wordbird.london/steve-and-the-green-project/ Thu, 16 Dec 2021 08:07:50 +0000 https://wordbird.london/?p=835 It all began one day in Spring of lockdown 2020.

 Steve stumbled across a spot local to him in Shepherd’s Bush, surprised to see a once lonely corner, blooming into a lively green space. Flowers budding, trees growing, little green fingers planting away. A group of local residents had started The Green Project so everyone […]

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]]> Remote working and the evolution of the workspace in creative industries https://wordbird.london/remote-working-and-the-evolution-of-the-workspace-in-creative-industries/ Tue, 27 Jul 2021 08:03:11 +0000 https://wordbird.london/?p=828 In March 2020, many companies were forced to welcome working from home as a solution to the Covid-19 pandemic. Universities were forced to cancel exams and grade degrees differently. The world of work for both students and professionals flipped.

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]]> Building on a strong foundation https://wordbird.london/building-on-a-strong-foundation/ Tue, 30 Jun 2020 12:05:54 +0000 https://wordbird.london/?p=776 Back in February I sat my IPA foundation exam to gain a qualification which has helped me to better understand the advertising industry. I am pleased to say I passed with credit and learnt not only about my area of specialism (creative services), but the wider world of advertising from data and digital, to demand […]

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]]> How Wordbird has flown into Campaign’s 50 Best Places to Work https://wordbird.london/how-wordbird-has-flown-into-campaigns-50-best-places-to-work/ Thu, 03 Oct 2019 10:35:59 +0000 https://wordbird.london/?p=436 As a specialist healthcare, creative agency, words are at the heart of everything we do. Training is in our cultural DNA and we believe that every job is a training ground for your next job. Last year alone we logged 2200 CPD hours which is a hugely impressive amount for an agency of our size. […]

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]]> Early bird years https://wordbird.london/early-bird-years/ Thu, 03 Oct 2019 10:35:37 +0000 https://wordbird.london/?p=434 The transition from University to working in a creative agency has been a steep learning curve. It has taken me from working on ‘theoretical’ university projects to being involved in the real-life application of design work. When I first started at Wordbird in 2017, I was dropped straight into a live project. Although this initially […]

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]]> Exploring the realms of regulations https://wordbird.london/exploring-the-realms-of-regulations/ Thu, 03 Oct 2019 10:35:26 +0000 https://wordbird.london/?p=450 Being an Assistant Copywriter at Wordbird is a fascinating and unique experience. From week-to-week, I’m intrigued to learn more. A month in and already I’m immersed into the world of marketing, learning about ‘Biology of Brands’ and developing ‘Write from Wrong’. Last week my mission was to explore the rules and regulations surrounding healthcare advertising. […]

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]]> A panoramic view of the medicines landscape https://wordbird.london/a-panoramic-view-of-the-medicines-landscape/ Thu, 03 Oct 2019 10:35:00 +0000 https://wordbird.london/?p=447 Before becoming a writer in training at Wordbird I was oblivious to the plethora of promotional material that is imposed on us daily. Companies often make big claims, even if they’re not precisely true. But things have to be so much stricter when it comes to healthcare. It’s common sense really, but something I had […]

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]]> Insights from a sales call visit – what reps want https://wordbird.london/insights-from-a-sales-call-visit-what-reps-want/ Thu, 03 Oct 2019 10:35:00 +0000 https://wordbird.london/?p=438 Sales representatives are one of our key audiences. It is important we get inside their heads to understand exactly what works for them and what doesn’t. With many pharma companies cutting down on their field sales force, face-to-face interactions present an invaluable opportunity for us to create compelling communications. But what makes a communication compelling? […]

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]]> Zinc the Flobodeegoob https://wordbird.london/zinc-the-flobodeegoob/ Thu, 03 Oct 2019 10:34:13 +0000 https://wordbird.london/?p=552 “Zinc the slide deck, find this SPC on the EMC, and call the PMPCA” are but some of the weird and wonderful phrases I remember hearing in my first few weeks in the world of healthcare copywriting and communications. Starting out can be a little overwhelming New recruits learn quickly that copywriting is a world […]

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]]> The Museum of Brands: can marketing save lives? https://wordbird.london/the-museum-of-brands-can-marketing-save-lives/ Thu, 03 Oct 2019 10:30:58 +0000 https://wordbird.london/?p=459 At the Museum of Brands in Notting Hill, there’s a great little exhibition looking into the history of public health advertising. You’ll learn a lot for a small-sized exhibit. The exhibit What made the biggest impact on me was seeing just how much public health advertising has evolved over the years. Different factors such as […]

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]]> Wordbird helps ellaOne fly over-the-counter https://wordbird.london/wordbird-helps-ellaone-fly-over-the-counter/ Thu, 03 Oct 2019 10:30:54 +0000 https://wordbird.london/?p=532 At Wordbird we believe that effective communication is more than just getting a message across. It can be life changing. We are proud to support HRA Pharma in communicating the centralised switch of the emergency contraceptive pill, ellaOne®, from prescription to non-prescription status. Not only is this major reclassification only the fourth ever centralised EMA reclassification from […]

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]]> Principles of importance to patients and caregivers https://wordbird.london/principles-of-importance-to-patients-and-caregivers/ Thu, 03 Oct 2019 10:30:54 +0000 https://wordbird.london/?p=473 Following a PM Society meeting on patient engagement, here are the most important things for us to know: Patient views always differ from those of clinicians, regulators and payers. It is essential to consult them. Patient-centricity is heavily used by pharma, but what does it mean? There is now a published definition, which we should bring […]

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]]> Medical report – Eleanor Matthews https://wordbird.london/medical-report-eleanor-matthews/ Thu, 03 Oct 2019 10:30:52 +0000 https://wordbird.london/?p=525 At the end of an internship our trainees capture their experience. If you’re applying for an internship with us, read on. Medical report: patient is under observation for 12-week period. When told the good news about the internship, I felt a brief cardiac arrhythmia. I couldn’t help showing symptoms of uncontrollable smiling and whooping. On […]

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]]> Reflections: New Scientist Live exhibition https://wordbird.london/reflections-new-scientist-live-exhibition/ Thu, 03 Oct 2019 10:30:32 +0000 https://wordbird.london/?p=478 Back in October we explored an exciting festival of ideas: New Scientist Live. ExCeL was packed, with over 120 speakers in five immersive zones, covering Humans, Engineering, Earth, Technology and Cosmos. From a Q&A with an astronaut to seeing naked mole rats, there was no shortage of wonder. Here’s what we took away: The Future of […]

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]]> First impressions, positive impact! https://wordbird.london/first-impressions-positive-impact/ Thu, 03 Oct 2019 10:30:28 +0000 https://wordbird.london/?p=440 In what ways do you add zest to the world around you? Have you ever thought about what happens when you leave a room? Creating and maintaining a good first and last impression is key to setting the mood. As part of the continuous personal development training at Wordbird the agency attended a half-day workshop […]

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]]> Artem special effects https://wordbird.london/artem-special-effects/ Thu, 03 Oct 2019 10:30:24 +0000 https://wordbird.london/?p=486 Artem have been around for 30 years now. Their capacity for cool, practical and pyrotechnic special effects, props and sets, falls nothing short of amazing. It’s highly likely that you’ve seen something that Artem have helped bring to life. Do Robot Wars, Paddington 2 or even the Zoopla crabs ring a bell? 5 things I learnt at […]

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]]> The key to becoming brand-tastic https://wordbird.london/the-key-to-becoming-brand-tastic/ Thu, 03 Oct 2019 10:30:22 +0000 https://wordbird.london/?p=529 As a science graduate I’d never given much thought to the idea of brands until I came to Wordbird. Following our training on the ‘Biology of Brands’, I couldn’t wait to see how the Museum of Brands, Packaging and Advertising would help me develop my brand understanding. The museum is sorted chronologically. Big brands like Cadbury and […]

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]]> How making banners taught me about creativity https://wordbird.london/how-making-banners-taught-me-about-creativity/ Thu, 03 Oct 2019 10:30:20 +0000 https://wordbird.london/?p=482 I spent the day sewing together banners at the internationally organised Protest Banner Lending Library workshop hosted by artist Aram Han Sifuentes at the Design Museum. It was incredibly fun and despite it being quite different from what we do at Wordbird, I was still able to take away some wider relevant learnings. Five thing I took home, […]

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]]> Real vs. fake innovation in health https://wordbird.london/real-vs-fake-innovation-in-health/ Thu, 03 Oct 2019 10:30:17 +0000 https://wordbird.london/?p=516 The digital age has revolutionised sectors such as retail, banking and media. Now healthcare is finally getting the attention it has longed for. And so it should. User-centred design within this sector can make the difference between life or death. London – and much of the UK – are leading the way with a huge […]

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]]> Navigating the CCG maze https://wordbird.london/navigating-the-ccg-maze/ Thu, 03 Oct 2019 10:30:16 +0000 https://wordbird.london/?p=546 Clinical commissioning groups. You’ll know they sprung to life in 2013 and commission healthcare services, but how much do you really understand how they work in practice? CCGs are complex and constantly evolving so the textbook theory can be very different to reality. With pharma’s UK audience becoming ever more payer focused, it’s imperative to […]

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]]> Making our data even more beautiful https://wordbird.london/making-our-data-even-more-beautiful/ Thu, 03 Oct 2019 10:30:16 +0000 https://wordbird.london/?p=507 Visualising data is nothing new in healthcare communications. But there are always ways to do it better Ain 2017, Data Journalist & Information Designer David McCandless hosted a workshop based on his books, Information is Beautiful and Knowledge is Beautiful. I was lucky enough to secure a place. His books unveil the intricate and often amusing […]

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]]> Robotic hearts and avatars at The Royal Society https://wordbird.london/robotic-hearts-and-avatars-at-the-royal-society/ Thu, 03 Oct 2019 10:30:14 +0000 https://wordbird.london/?p=503 A review of my favourite stands at The Royal Society 2017 Summer Science exhibition. Teams from all walks of science have translated their work into cool interactive educational spaces at this Royal Society summer event. It’s impressive and it’s free. If you go, find the scientists, get talking to them and make sure to try […]

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]]> The 2018 art and design degree shows had it all https://wordbird.london/the-2018-art-and-design-degree-shows-had-it-all/ Thu, 03 Oct 2019 10:30:12 +0000 https://wordbird.london/?p=497 Come summer, degree show season is always in full swing. Around the country, graduating students from art and design schools work tirelessly towards a big finale: the hotly anticipated degree show. Doors open wide to industry, and then public. It’s a taste of innovative work to come and a chance to forecast the creative industry, […]

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]]> Gift wrapping – we’ve got it in the bag https://wordbird.london/style-guide/ Mon, 22 Jul 2019 18:10:31 +0000 https://wordbird.london/?p=262 As a child it was easy to recognise who presents were from before even reading the gift tag. My brother’s had an almost magical quality and would unwrap themselves in the short distance between passing from under the tree to landing on my lap. My mum’s were so tightly secured with thin shiny ribbon that you could turn into ringlet curls that it would slice into your fingers, like a cheese wire in a deli, when you tried to break through it.

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]]> Home-growing the business leaders of tomorrow https://wordbird.london/home-growing-the-business-leaders-of-tomorrow/ Thu, 03 Oct 2019 10:30:10 +0000 https://wordbird.london/?p=475 One of our ambitious team leaders has just completed a Business Leader course at the IPA. We like the IPA because like us, they are also champions of Continuous Professional Development (CPD). The IPA is widely recognised as the world’s most influential professional body for practitioners in advertising and marketing communications. They set the benchmarks, supporting […]

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]]> Creating certainty in an uncertain world https://wordbird.london/creating-certainty-in-an-uncertain-world/ Thu, 03 Oct 2019 10:30:09 +0000 https://wordbird.london/?p=501 On the 31st of January, Sarah and I attended the Hall & Partners event CREATING CERTAINTY. Author Richard Watson and an expert panel led the discussion on ‘Opportunities for brands to provide certainty in an uncertain world’. The event Meeting premise: Societal upheaval has heightened people’s feelings of uncertainty. What strategies should brands employ to help […]

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]]> What I learnt at the EU Exit seminar https://wordbird.london/what-i-learnt-at-the-eu-exit-seminar/ Thu, 03 Oct 2019 10:30:09 +0000 https://wordbird.london/?p=466 At the end of November I went to the PAGB EU Exit seminar. Here’s the top 5 things I learned: EU exit is incredibly complicated for medicines – maintaining medicines supply in the UK is the goal for all. Negotiations must work for all UK trade – the deal may not be what is best for medicines, […]

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]]> Adventures in advisory boards https://wordbird.london/adventures-in-advisory-boards/ Thu, 03 Oct 2019 10:30:06 +0000 https://wordbird.london/?p=539 At Wordbird, we work in our audiences’ shoes. Because knowing what your audience wants makes it easier to write for them. And what better way is there to find out what they want than talking to them? Talking to your audience can give unparalleled insight, as I discovered when I attended my first advisory board […]

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]]> Advertising as we know it will change with tech https://wordbird.london/advertising-as-we-know-it-will-change-with-tech/ Thu, 03 Oct 2019 10:30:05 +0000 https://wordbird.london/?p=521 SXSWi (South by Southwest interactive) is a massive film, interactive media and music festival that takes place in Austin every March. There are hundreds of talks about advances in tech, trend predictions and demonstrations. One of the speakers described it as ‘Nerd Cochella’… I’ve wanted to go for ages so was really grateful for the chance […]

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]]> Strategy Bootcamp https://wordbird.london/strategy-bootcamp/ Thu, 03 Oct 2019 10:30:01 +0000 https://wordbird.london/?p=513 Strategy Bootcamp Recently I had the pleasure of attending the IPA Strategic Bootcamp. The IPA Strategic Bootcamp is a one day workshop about understanding what strategy really is and demystifying it. The course provided real practical advice that can be applied to every single project. Here are the 5 things I took away from the […]

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]]> Earnestly tumbling down the leadership rabbit hole https://wordbird.london/earnestly-tumbling-down-the-leadership-rabbit-hole/ Wed, 07 Aug 2019 16:58:22 +0000 https://wordbird.london/?p=383 On 8th May 2019, two eager Wordbirds entered the IPA for an intense day of Advanced Leadership training. Feeling slightly daunted by the immense agenda for the day, Gwyn quickly put us at ease with her passion for training and way of breaking down the cascades of information into manageable chunks. We took away so […]

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]]> The fresh faces in advertising https://wordbird.london/the-fresh-faces-in-advertising/ Tue, 16 Jul 2019 08:21:50 +0000 https://wordbird.london/?p=188 Never has learning been so easy. Or fun. Spending hours watching TV ads on YouTube — ranging from crème de la crème to cringe de la cringe — is not only justified but actively encouraged.

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]]> How to create an appealing health pop-up clinic https://wordbird.london/how-to-create-an-appealing-health-pop-up-clinic/ Tue, 16 Jul 2019 08:14:22 +0000 https://wordbird.london/?p=185 It’s August 2016 and a traveling pop-up health check clinic is making its way across UK shopping centres. At every centre, shoppers can pop in and do a simple eye pressure and blood pressure check for free. By the end of the pop-up tour, 768 shoppers had participated. This is City University of London’s innovative study on […]

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]]> A shared passion https://wordbird.london/a-shared-passion/ Tue, 16 Jul 2019 08:03:22 +0000 https://wordbird.london/?p=182 Are you part of a book club? Good fun isn’t it. Friends coming together for words, wine, and if you’re lucky, nibbles If you’re extra lucky, book clubs may even be an opportunity for philanthropy. And that’s exactly the idea behind Literary Laughs. They take the best of book clubs and add a fundraising element. Every year, […]

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]]> What congresses tell us: European Glaucoma Society https://wordbird.london/what-congresses-tell-us-european-glaucoma-society/ Tue, 16 Jul 2019 08:01:28 +0000 https://wordbird.london/?p=179 In May, Nathan and I were lucky enough to venture out of London and jet off to the (EGS) biennial congress in sunny Florence. We say sunny, but in reality, it couldn’t have rained more, che bellezza!

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]]> Quick wins to improve readability https://wordbird.london/quick-wins-to-improve-readability/ Tue, 16 Jul 2019 07:58:33 +0000 https://wordbird.london/?p=177 Have you ever read a boring report? Or rather, read the same text again and again, but still not taken it in? How can a boring report ever be a page turner? And how can your healthcare communications always be an utter joy to read? Here are my top tips for readability.

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]]> Happy birthday to us https://wordbird.london/happy-birthday-to-us/ Tue, 16 Jul 2019 07:57:08 +0000 https://wordbird.london/?p=175 Birthday parties are always fun, but ours was particularly special We celebrated on the gorgeous rooftop garden of the suitably birdily-named Coq d‘Argent at No 1 Poultry. Situated on the original site of the Royal jeweller, Mapin and Webb’s silver foundry, and looking out at the twinkling London skyline, it certainly felt like a suitable place to […]

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]]> Touching base with office jargon https://wordbird.london/touching-base-with-office-jargon/ Tue, 16 Jul 2019 07:56:03 +0000 https://wordbird.london/?p=173 Office jargon appears everywhere. Whether its ‘blue-sky thinking’, ‘pinging emails’ or ‘drilling down’ it’s hard to avoid. You only have to watch an episode of The Apprentice, where it seems some form of business jargon is used every few seconds, to see how prevalent it’s become. But before we climb onto our high horse, there […]

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]]> Things to ask your healthcare copywriter https://wordbird.london/things-to-ask-your-healthcare-copywriter/ Tue, 16 Jul 2019 07:54:15 +0000 https://wordbird.london/?p=171 It sounds simple, doesn’t it? Writing for healthcare can’t be that different to writing for other things. And it isn’t. The best healthcare copywriters have a natural talent for putting themselves in their audiences’ shoes and adapting the tone of voice that they write in. This natural talent can be nurtured and developed through practise […]

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]]> Bird’s eye view https://wordbird.london/birds-eye-view/ Tue, 16 Jul 2019 07:53:00 +0000 https://wordbird.london/?p=169 Throughout my years working in healthcare communications, I have written a lot of blogs in my head. I have thought a lot about setting a blog up on our website. But we all know that actions speak louder than thoughts, so at last some action. One of my passions is that healthcare copywriters should be trained. […]

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]]> Meaning of meaningful work https://wordbird.london/meaning-of-meaningful-work/ Tue, 16 Jul 2019 07:45:33 +0000 https://wordbird.london/?p=163 Recently I went to a business workshop at Bush House in central London as part of an executive education open day. For the previous 80 years the building was home to the BBC World Service – renown for broadcasting across the world in 30 different languages. I was there as a guest of the new […]

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]]> 9 things to ask your writer https://wordbird.london/9-things-to-ask-your-writer/ Mon, 15 Jul 2019 22:12:52 +0000 https://wordbird.london/?p=931 Have they had direct PMCPA/PAGB training? Do they have a life science degree (or equivalent)? Do they write from references, marking up from draft one? Do they take full responsibility for the approval process to ensure efficiency and rigour (rather than palm it off on a junior account, executive who knows nothing about the job)? […]

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]]> Besties https://wordbird.london/besties/ Mon, 15 Jul 2019 22:27:03 +0000 https://wordbird.london/?p=938 Great ideas come from an inspiring strategy. Strategy is an old military term. In that context strategy is a matter of life and death. It can be the same in our communications. Defining and implementing a successful, multichannel brand communications strategy can make a real difference to people’s lives. For us, there’s nothing more rewarding […]

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