Posts Currently viewing the category: "Inspiration"
Visual Reading

Do you ever read something again and again, but still not feel you have taken it in? The paragraph in that report you have read five times and still have no clue what it’s about? Let me reassure you; it’s not you. The problem lies with the writing – or more importantly the readability…(Read More)

Recently I went to the ‘Weird sensation feels good’ exhibition at the Design Museum. The exhibition invites visitors to step out from behind their individual screens and experience the world of ASMR in a shared space. The five things I learnt are: 1. I’ve heard this term but what is ASMR exactly? In the…(Read More)

Being an Assistant Copywriter at Wordbird is a fascinating and unique experience. From week-to-week, I’m intrigued to learn more. A month in and already I’m immersed into the world of marketing, learning about ‘Biology of Brands’ and developing ‘Write from Wrong’. Last week my mission was to explore the rules and…(Read More)

Before becoming a writer in training at Wordbird I was oblivious to the plethora of promotional material that is imposed on us daily. Companies often make big claims, even if they’re not precisely true. But things have to be so much stricter when it comes to healthcare. It’s common sense really, but something…(Read More)

Sales representatives are one of our key audiences. It is important we get inside their heads to understand exactly what works for them and what doesn’t. With many pharma companies cutting down on their field sales force, face-to-face interactions present an invaluable opportunity for us to create compelling communications. But what makes…(Read More)

At the Museum of Brands in Notting Hill, there’s a great little exhibition looking into the history of public health advertising. You’ll learn a lot for a small-sized exhibit. The exhibit What made the biggest impact on me was seeing just how much public health advertising has evolved over the years. Different…(Read More)

Following a PM Society meeting on patient engagement, here are the most important things for us to know: Patient views always differ from those of clinicians, regulators and payers. It is essential to consult them. Patient-centricity is heavily used by pharma, but what does it mean? There is now a published definition, which we…(Read More)

Back in October we explored an exciting festival of ideas: New Scientist Live. ExCeL was packed, with over 120 speakers in five immersive zones, covering Humans, Engineering, Earth, Technology and Cosmos. From a Q&A with an astronaut to seeing naked mole rats, there was no shortage of wonder. Here’s what we took…(Read More)

In what ways do you add zest to the world around you? Have you ever thought about what happens when you leave a room? Creating and maintaining a good first and last impression is key to setting the mood. As part of the continuous personal development training at Wordbird the agency attended a half-day…(Read More)

Artem special effects


Artem have been around for 30 years now. Their capacity for cool, practical and pyrotechnic special effects, props and sets, falls nothing short of amazing. It’s highly likely that you’ve seen something that Artem have helped bring to life. Do Robot Wars, Paddington 2 or even the Zoopla crabs ring a bell? 5…(Read More)

I spent the day sewing together banners at the internationally organised Protest Banner Lending Library workshop hosted by artist Aram Han Sifuentes at the Design Museum. It was incredibly fun and despite it being quite different from what we do at Wordbird, I was still able to take away some wider relevant learnings. Five thing…(Read More)

Visualising data is nothing new in healthcare communications. But there are always ways to do it better Ain 2017, Data Journalist & Information Designer David McCandless hosted a workshop based on his books, Information is Beautiful and Knowledge is Beautiful. I was lucky enough to secure a place. His books unveil the intricate and often…(Read More)

A review of my favourite stands at The Royal Society 2017 Summer Science exhibition. Teams from all walks of science have translated their work into cool interactive educational spaces at this Royal Society summer event. It’s impressive and it’s free. If you go, find the scientists, get talking to them and make sure…(Read More)

Come summer, degree show season is always in full swing. Around the country, graduating students from art and design schools work tirelessly towards a big finale: the hotly anticipated degree show. Doors open wide to industry, and then public. It’s a taste of innovative work to come and a chance to forecast the creative…(Read More)

As a child it was easy to recognise who presents were from before even reading the gift tag. My brother’s had an almost magical quality and would unwrap themselves in the short distance between passing from under the tree to landing on my lap. My mum’s were so tightly secured with thin shiny…(Read More)

One of our ambitious team leaders has just completed a Business Leader course at the IPA. We like the IPA because like us, they are also champions of Continuous Professional Development (CPD). The IPA is widely recognised as the world’s most influential professional body for practitioners in advertising and marketing communications. They set the…(Read More)

On the 31st of January, Sarah and I attended the Hall & Partners event CREATING CERTAINTY. Author Richard Watson and an expert panel led the discussion on ‘Opportunities for brands to provide certainty in an uncertain world’. The event Meeting premise: Societal upheaval has heightened people’s feelings of uncertainty. What strategies should brands employ…(Read More)

At the end of November I went to the PAGB EU Exit seminar. Here’s the top 5 things I learned: EU exit is incredibly complicated for medicines – maintaining medicines supply in the UK is the goal for all. Negotiations must work for all UK trade – the deal may not be what is best for…(Read More)

Strategy Bootcamp


Strategy Bootcamp Recently I had the pleasure of attending the IPA Strategic Bootcamp. The IPA Strategic Bootcamp is a one day workshop about understanding what strategy really is and demystifying it. The course provided real practical advice that can be applied to every single project. Here are the 5 things I took away from the…(Read More)

On 8th May 2019, two eager Wordbirds entered the IPA for an intense day of Advanced Leadership training. Feeling slightly daunted by the immense agenda for the day, Gwyn quickly put us at ease with her passion for training and way of breaking down the cascades of information into manageable chunks. We took away so…(Read More)