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9
things to ask your writer
1.
Have they had direct PMCPA/PAGB training?
2.
Do they have a life science degree (or equivalent)?
3.
Do they write from references, marking up from draft one?
4.
Do they take full responsibility for the approval process to ensure efficiency and rigour (rather than palm it off on a junior account, executive who knows nothing about the job)?
5.
What’s their technique for getting up the learning curve swiftly on your brand?
6.
What writing training have they had and what is their ongoing CPD?
7.
What techniques or tools do they use to ensure readability?
8.
Can you speak to them directly – or do you need to go via a project manager or account handler?
9.
Have they earned any IPA qualifications, such as the Foundation Certificate to show a grounding in marketing and behavioural economics?
Our writers are not the ‘back office’. They are the beating heart and soul of what we do. They are on the front line, ready to take responsibility and work with you to make your story simple, but brilliant.
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Love at first write
Agency Founder, Sarah Sowerby, started as a healthcare copywriter on Valentine’s Day, 1990. It was love at first write.
Words are the tools with which we tell our health brand stories. Yet in healthcare agencies, words are often the poor relations of strategy and art direction. Copywriters are usually kept in back rooms and wheeled out on high days and holidays. Agency folk often complain that ‘medical writers’ are not creative enough and ‘creative writers’ are unable to work in an evidence-based way.
Sarah wanted to create an agency with well-trained healthcare writers as the beating heart of the agency. Writers with a science background, who understand the evidence, but who are also trained to make a valuable, creative contribution. In Olympic 2012, she set up shop with two shiny, new science graduates and a determination to train them to be the best they could be. Soon multi-award winning Creative Director, Andrew Nicholson joined.
With a lot of hard work, Wordbird quickly grew to be a full-service, multichannel creative agency with a gritty team of 20+ and amazing, international client base.
Words are the tools with which we tell our health brand stories, engage with patients, communicate with teams, manage safety and challenge, or deepen, beliefs and behaviour.
And that’s why words remain at the heart of all we do.
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